Our Mission

The SafeDog mission is to set up every dog and its owner for success and low risk in our increasingly risky world.

SafeDog is the first ever risk management training system for dog owners to be used in their homes, communities, businesses, and public spaces. It enables every dog owner to create and maintain a natural PACK relationship with their dog and enjoy the lowest risks of it acting out behaviors considered unwanted, aggressive, dangerous, or vicious in any moment.

All dogs can be suddenly triggered the moment it detects through one or all of its senses another member of its pack or anything considered foreign to its pack. Once triggered, dogs then respond by acting out their genetic response behaviors (GRBs) that they inherited from their parents.

It is because of their dog's GRBs that most owners seek out a dog trainer or behavior specialist for help. When dogs act out and repeat their GRBs, owners and witnesses almost always consider them unwanted, aggressive, dangerous, or vicious. If not properly modified, these behaviors will almost always increase in frequency and intensity that over time exposes dog owners to increased levels of risk every waking moment with their dog.

The Scale of the Problem

4.5 millionpeople bitten every year

$1.5 billion+paid out in liability insurance claims every year

6 out of 10dog owners believe their dogs are aggressive

Overflowingshelters and rescues with unwanted dogs every year

This is why I created SafeDog.

SafeDog trains, equips, and enables every dog owner to actively predict, modify, and ultimately prevent their dogs from acting out their GRBs on other members of its pack or on anything it considers foreign to its pack.

SafeDog training gets the owner in front of their dog's behaviors before it acts them out by teaching a proven evidence-based theory called the Laws of Pack (LOP). The LOP consists of 38 evidence-based environmental contexts that when dogs encounter these contexts, almost always will trigger them by sight, sound, smell, taste, and touch to act out their GRBs on what triggered them.

The SafeDog collar technique naturally stimulates a dog's vagus nerve located around its neck area and enables any dog owner to create and actively maintain a low risk PACK relationship with their dog. Evidence of its use on over 3,000 dogs confirms that the more times the SafeDog collar technique is applied to a dog, the lower the risk the dog will be in any environment.

SafeDog training also rewards dog owners that demonstrate a certain level of competency the ability to activate and maintain a bundled liability insurance policy for their dog that can lower in price the more they apply the SafeDog collar technique to their dog and master each of the 38 Laws of Pack.

This incentive is expected to be a significant selling point that will not only differentiate SafeDog training from any other dog training system on the market but also add significant credibility for its natural pack behavior science and effectiveness for predicting, modifying and preventing behaviors considered unwanted, aggressive, dangerous, or vicious.